The Blog
Chicken or egg?
I accepted a long time ago that in business there’s often no “right” order to do things in. When you first start, you ask yourself questions like: Should I build an audience even though I have nothing to sell yet? Or should I work on my offers even though I don’t have...
Good customer experience starts with empathy
Earlier this year, I got a tattoo (my first one ever). It was very exciting. The actual experience of getting the tattoo and caring for it as it healed was surprisingly easy. But the process leading up to getting the tattoo? Wasn’t so great. The booking process was a...
Commodified time and slow leisure
A story of how I lost — and regained — my ability to focus on reading.
3 common client onboarding mistakes
As a small business systems specialist, I get to see the inside workings of lots of different businesses. Which means that I also get to see the things businesses are doing really well and the things they’re doing … not so well. And one of the things a lot of...
Here’s what “Certified Dubsado Specialist” actually means. Like, for real.
If you’re looking for help with setting up your Dubsado account, then you’ve probably seen the term “Certified Dubsado Specialist” floating around. And you might be wondering, what does that mean? Do I need a Certified Specialist, or will any Dubsado expert do? I’ve...
Mini-course: Productive Work from Home
30 minutes to better productivity — all for $7
Working from home sounds like a dream: no commute, access to your own kitchen, peace and quiet galore.
But in practice, our brains struggle to differentiate between life and work when they both happen in the same location, making it harder to get started, stay focussed, and switch off.
Takes less than 30 minutes
Teaches practical, simple steps
Gives you more focus, less distraction
