I accepted a long time ago that in business there’s often no “right” order to do things in. When you first start, you ask yourself questions like: Should I build an audience even though I have nothing to sell yet? Or should I work on my offers even though I don’t have...
Earlier this year, I got a tattoo (my first one ever). It was very exciting. The actual experience of getting the tattoo and caring for it as it healed was surprisingly easy. But the process leading up to getting the tattoo? Wasn’t so great. The booking process was a...
As a small business systems specialist, I get to see the inside workings of lots of different businesses. Which means that I also get to see the things businesses are doing really well and the things they’re doing … not so well. And one of the things a lot of...
PSA for sole traders and founders: Your business has to actually work for you as a human.